BCITO Mana Wahine Campaign 2023

Building Women’s Stories Campaign for BCITO 2023
https://bcito.org.nz/buildingwomen/
Agency: Cansino & co
Creative Director : Adam Cansino
Writer: Lara Phillips

Five building women’s stories to inspire and build up more women to follow what they love and enter the trades.

Jessica. Bex. Te Atamairangi. Tanita. Brie. Five strong wāhine/women who are defined by their pasts and are defining their futures. Differing in their details, common in their callings; they believe in doing what you love, which for them is the trades. Because life’s too short to not build your own story.